WHO? WHAT? WHY?

WELCOME TO
CREATED BY MAX TATE IN 2021 AS A WAY TO MERGE PLAY WITH READY TO WEAR PIECES. THE BRAND HAS A STREET FEEL WITH HIGH END QUALITY & PRODUCTION, NOT COMPROMISING ON CURIOSITY & CHILDLIKE NATURE THAT CAN EASILY BE LOST WITHIN THE DESIGNER REALM. PIECES AIM TO BE HIGHLY DETAILED WITH A GREAT FOCUS ON CONTRAST THROUGH USE OF COLOUR, MATERIAL, TRADITONAL FORM & FUNCTION. THE BRAND CAN BE IDENTIFIED THROUGH OUR HAND SEWN ON RED/YELLOW RUBBER LABEL ON EVERY GARMENT.